Whenever we talk about SEO and website maintenance, content comes under consideration. Among all the content, images are the hidden stalwarts and without an image optimizer on board, you are missing out on a lot.
Your website is a mix of everything, text, graphics, and your approach. If you are lacking in any one aspect, you are not going to perform up to your own expectations either.
If we look at the role of images in your content, they provide a lively feeling to it. The vibrance they bring is pivotal to the approach you have with regards to your content and its delivery.
Although they add value to your content even in their simplest form, you could add more value by optimizing them to suit your needs and the SEO requirements for better ranking on search engines.
These images need to be perfect and in cohesion with the website that you own and are running. To rank an image in a search engine, you can try to make it suited to your overall SEO efforts and it will pan out well.
What is an image optimizer?
If you don’t know about image optimizers, you can learn the basics and the types with us in a few minutes. It is all about how well you can basically grasp the concept of image optimization.
What is optimization? It is the basic essence of suiting everything to the needs of your business and market trends. It ranges from your business model to the appearance of your website and so on and so forth.
As for image optimization, it ranges widely from basic concepts like the size of an image to the more complex parts where you focus on good images being SEO images.
On the importance of image optimizers, let’s just start with the fact that how do search engines rank your images in search terms. Yes, your images from blogs are ranked too.
When you search for a google image on a particular niche, you get to see the top results from the pictures that are well optimized and have an awesome SEO basis. That is how optimization works.
An image optimizer is a tool or a plugin or anything that helps you adjust and alter your images to better suit the internet and your website’s needs. This could simply be size compression or border generation or something complex too.
You can simply start to optimize your images by adding borders to them, compressing them, adding image titles, or adding alternate texts to make them well suited for the internet.
When your images are well optimized, you rank better on every front. How can you do that? We will talk about that now with a little example from our clientele.
How does optimization work?
We will go through 7 different ways you can optimize your images and use them to make your search rankings better. Before we jump to those 7 tips, we need to know how important the optimization process is.
In one of our client’s scenarios, they were doing everything they could with content and their SEO was above and beyond for the blogs they were writing. Still, they could not rank locally or internationally.
In the Japanese casino niche, demographics were not so tough as to not rank easily and that was what was causing more stress. They came to us and we found out that their images were just ‘upload and use’ kind of scenario.
We suggested changes that brought about 143% more visitors and an increase of 300% in new users for their website. This all was accomplished by making little optimization tweaks to images on their website. Easy? Let’s learn how you can do that too!
- Choose the right image
It all starts with choosing the right image for your website. You cannot just add any image to your blog. You have to think it through. It has to be something that goes with your content and also supports your business model.
If you have a dedicated design resource for creating graphics, that serves the best, but in case you don’t have a dedicated resource, you can still find great images online.
You can use platforms like Unsplash or Flickr for this purpose. There are other websites that provide free images without copyright issues that you can use on your website.
- Using the right type of file
This is the part that contributes to the optimization part that relates to your website’s performance and qualitative ranking. You have to take both these factors into account before you choose to upload an image in a particular format.
In PNG format, you have the best images without a doubt with regards to quality. If you want to add another format, you can use WebP format too for the same purpose.
If your images are in a different format, we have a tool for you to convert them to PNG and other formats. You can simply use this image optimizer online to convert your images to the desired format.
- The right resolution
Have you ever thought about what is the perfect resolution for an image in a blog post? If you know that, you are doing fine. If not, you should get the right resolution and start using it now.
If someone says it is a definite resolution, it’s not true. It depends on your blog area. You can adjust your image to fit the blog area and for an optimized image, full size is the best one.
- File size
Your website needs to be lightweight and quick to make a good impression on the visitor. It does not really help when you have heavy images on blog pages and they are the first page someone visits.
You need to make sure your images are smaller in size and great in quality so that your webpages don’t take an eternity to load. You can use this tool for compressing your PNG images!
- The right filename
You need to make sure that your image has an SEO based filename when you upload it. It is something that has an impact on your website’s ranking and performance.
Just use the focal keyword or key phrase for the title or filename when you upload it to make sure that it is not something like ‘DSCM-10123’ and messes up the SEO procedures.
- Alt text matters
When you are adding an image, you get to have the option of adding alt text. If you don’t add it, you are missing out on a cool SEO and optimization trick.
With an alt text that contains the focal keyword or key phrase, you can improve your search rankings and optimize your website content for better results.
- A few plugins to get you going
If you want to optimize your images to give your website faster speeds, you need to choose Smush. It frees up your website from the heavy load of images and speeds it up.
In the premium version, you can resize your images, convert them to other formats and do so much more with your images in order to optimize them better for your website.
When we talk about EWWW, we are talking about automatic and lossless optimization of all of your images on your website. No loss in quality and yet, the optimization is perfect.
You can change the file size and format with EWWW plugin and it is one of the best things about this plugin. It is easy to use and comes with smart and excellent features.
When you upload an image into WordPress, Imagify automatically optimizes it to the best possible level. This makes your image just perfect for the internet and for optimization.
It is compatible with WooCommerce too and thus, your product images will be optimized for the search engines too. Isn’t that smooth?
With all this, you can try adding borders to images or images as borders to your content and trying the same SEO tactics on them. Image borders are cool too if you want to give them a try.
Just make sure you follow these 6 golden SEO and optimization tricks to rank higher in searches. Best of luck with your SEO now!