So, you are done with the website designing? What’s next?
Understanding keyword ranking, we would say. It will set you up for success in a major way. When a user enters a search query in Google or any other search engine, the algorithm of the search engine determines the order to rank the search results. Keywords are a major deciding factor in a website ranking.
Keywords influence how you generate traffic on your website, create conversations, and leads. The higher you rank for a particular website, the better is your visibility. After all, nobody knows what is on the second page of Google.
As a website owner, you should be very aware of how to improve your rankings through keywords. Fortunately, there are ample free keyword rank checker tools that will help you keep track of your ranking.
Ranking higher will give you an edge over your competitors, who are trying to rank for the same keywords. The higher the traffic, the better your chances of making a sale.
You can get SERP rankings organically, or by paying for AdWords like services. Either way, you need a free keyword rank checker to help you understand the keywords, and how you can promote them. Here are the strategies that will help you rank higher –
Strategies to Rank Higher With The Help Of Keyword Rank Checker
When you are doing keyword research, forget every keyword you know. Customers use the weirdest of queries, and you can’t predict the potential of a keyword without help from expert tools. Your chosen keywords should have these qualities –
Choose Keywords With Decent Volume
Your keyword ranking tool will show you the volume of a keyword. This indicates how popular your keyword is.
However, the higher volume also means too much competition. You don’t want to use very high ranking keywords because too many pages have already used it, and you cannot get a great ranking. A keyword with decent volume will give you a chance to compete and rank higher.
Choose Relevant Keywords
If your website is for birthday planning, then you should try to keep the keywords relevant. For example, how to bake a cake is less relevant for your website than how to bake a birthday cake.
You might think the difference does not matter much, but a parent who is looking to bake a birthday cake for her kid is less likely to click on a normal cake recipe, as birthday cakes are much more fun and decorative.
Understand The Intent Behind A Keyword
The way they do this is through long-tail keywords. The intent is guessing what your user wants. A single word can completely change the same search query and dictate different intent of users.
Consider the following list of keywords:
- Scooter rent
- Discount scooter
- Electric scooter
The same keyword ‘scooter’ completely changes when you predict what the user is looking for. From the first keyword, you can’t tell if this person is trying to find a scooter for rent, wants to know the history of scooters, or wants a cheap scooter. If you are a website focused on promoting electric scooters, why should you use the broad term scooter? It will have much higher competition, and you will rank far behind from a competitor who has used the keyword ‘electric scooter’.
Add LSI Keywords
LSI keywords or Latent Semantic Indexing keywords are an advanced technique used by pro content creators. When you search a topic in Google and scroll down to the bottom, you will see a list of search queries listed out. These are LSI keywords that are used by Google to understand the quality and breadth of your content.
They can help search engines understand that your content is relevant to what a user is searching, and as a result, place you higher in the ranking.
To do even better, you should add the keywords in your H2 and H3 headings. This will signal the Google search engine that your articles have actually covered the keywords you have added, and not just placed them in the text.
Also, keep checking your website’s performance with the help of rank checker online to find out what is working and what is not.
Don’t Overuse Keywords
We know we said that using good keywords will increase your visibility. But don’t just treat your content as a placeholder for the keywords.
Even if you manage to generate a lot of views, the people who come to your website are still looking for quality content. They need to be happy with the content you have created. Their purpose should be fulfilled, or your content has no value.
If you keep stuffing random keywords in your text to make it reach more people, it will end up sounding clumsy. Your readers will not be comfortable with a high keyword density that makes it read like a robot typed the page.
In addition to optimizing the content with the help of keyword rank checker, you can also optimize the names of the image files, audio, or video files.
Try not to involve in unethical practices like using keywords with white text on a white background, so your users can’t see it, but they are still there. These kinds of practices violate Google policies, and they are super strict about penalizing pages that do these things. Google will diligently push down pages that do these things.
In the end, it’s always about creating quality content. Google will reward in-depth articles over subpar content. This is why you should focus on increasing the readability, subject, grammar, and overall content quality in addition to using the right keywords.